A hyper-focused mezcal bar and coffee-shop in Brooklyn.
Collab-Oh! developed Bar Bruja as a conceptual project - our approach, build a holistic brand that tapped into strategy, branding, interior design, and culinary visioning. With a moody, naturally toned interior and a cult-y branding, Bar Bruja establishes itself as a cultural icon. It’s zigzagging bar, lounge-y seating areas, and handcrafted materials make it a destination for neighboring locals and city visitors alike. The menu is minimal and hyper-focused, serving only but a handful of healthful pastries during the day, addictive snacks during the day, and boozy, mezcal cocktails at night make it an ever evolving, all-day spot.